Get In Touch...


Get In Touch...

Sydney based, I have done a lot of things in the field of design but I  have been designing and building websites for over 20 years.

If you want to know how I think about design, then the carefully crafted blurb from my Linkedin profile sums it up pretty well...

"Today a good designer works across an arc of problems, cross referencing experience to deliver solid outcomes."

It also says...

"Always interested in opportunities."

And sorry, I don't do spec work.


Apart from concept design and illustration,

I create websites.

You could call me a...

Sydney freelance WordPress designer

(see that SEO thing I just did there?).

My journey into websites started in 1999, taking over a project from a friend in San Francisco to design and build an e-commerce store – or as it was known back then... a web site that could sell stuff; and it was all done in HTML!

I have designed and built a lot of sites since then, including being an online retailer, and have put together a set of tools and protocols that deliver solid, reliable websites, each and every time.


I have a very pragmatic approach....

I am not a 'full stack developer'. What I am is a professional multidisciplinary designer, first and foremost.

That means I can strategise, design, build and implement.

I back this up with the skills, & ability, to coordinate others to execute what I've said I would for clients.

Rems not ems - I can do css, and what I don't know is a search, or Stack Exchange away.

I manage all aspects of WordPress, including file bashing.

I don't custom code plugins – there are commercial options for just about everything these days, and it's safer for my clients over the longterm.

I set up MySql databases and do things once set up.

I manage a VPS and can do so through WHM and domains through cPanel, or through Cyber Panel.


I have a website just for my website services.

You might like to visit it.


Apart from web design, I have done a lot of things in the field of design. You can see for yourself over on my LinkedIn profile.

Here are some of the roles that stick in my mind as being pretty cool...

General Manager, Head of design and marketing

Company Name: Mountain Cycle

Dates EmployedOct 2009 – Jan 2012

Employment Duration: 2 yrs 4

Location: Orange County, California Area + Taiwan


After joining the Mountain Cycle team in 2009, Gerard implemented and oversaw the rapid implementation of a strong online presence and e-commerce solution, increasing direct to consumer sales four fold within a 6 month period.

From 2010, Gerard then oversaw the design (product and graphic design), sales strategy and production management/liaison of a new platform of mountain bikes, the first for the brand since 2000. The range debut to the cycling industry in 2011; first at the Taipei International Cycle Show, then at the Sea Otter Classic and later, Interbike.


Experiential Environment Designer

Company Name: Freelance

Dates EmployedOct 2007 – 2010

Employment Duration: 3 yrs

Location: Sydney


Freelance designer specialising in 3D experiential environments and spaces.

Clients included: Jack Morton Worldwide, ABT, Maverick, Greenspace UK


Company Name: UNSW

Dates Employed: 2000 – 2003

Employment Duration: 3 yrs

Location: Sydney


Initially as 'Assistant Lecturer' then as 'Lecturer', I ran the Visual Communications course component for both postgraduate second year Industrial Design and Master's programmes.

Role included planning, class lecturing and course grading.



Company Name: V8Lab

Dates Employed: 1998 – 2003

Employment Duration: 3 yrs

Location: Sydney


Working for a range of architectural offices in Sydney and US West Coast based clients, V8Lab delivered progressive and leading edge services in the digital visualisation and web design/ecommerce fields.


Cagiva Motorcycles SpA

Company Name: Cagiva Motorcycles SpA

Dates Employed: 1995 – 1995

Employment Duration: 1 yr

Location: Milan area, Italy


Staff designer in the Varesse based concept studio for Cagiva Motorcycles SpA, which also included the Ducati marquee.

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